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Maximise Christmas activity with engaging SMS campaigns 

16 December 2019

It is almost that time of year again… The count-down has already begun and the excitement is building! This ultimately means that time is fast running out for you to make an impact on your final sales figures for 2019!

What can you do to ensure you have a great final month of the year? How can you engage with customers, thank them for their valued custom over 2019 and encourage them to carry this through 2020?

Christmas is a jolly time when most people like to communicate and engage, so it is the perfect time to do so with your customers. 98% of SMS text messages are read within 3 minutes! This means that mobile marketing is undoubtably the best tool for reaching out to your customers with seasonal promotions and end of year offers on your products and services. Email marketing messages can sit unread in an inbox for weeks, be deleted unread or worse sit unseen in the junk mailbox!! SMS really is the fastest and most reliable communication tool for business.

Many shoppers will have made purchases during Black Friday and Cyber Monday and will now want to wait until the post-Christmas sales before opening their wallets again. However, the build-up to Christmas is a great time to engage when customers are in the mood to interact and have more time on their hands. Competitions and give-aways can really drive more traffic to your store and increase sales. Everyone likes the chance of winning a prize – especially at this time of year!

How should I engage with my customers during the holiday season?

You can now engage with customers using anything from a simple ‘Merry Christmas’ text message to a more personalised media rich message incorporating images, coupons, bar-codes, count-down timers, videos and much more. Mobile marketing is now much more than just 160 characters – it is forward thinking; it creates brand awareness and is an extension to your communications channels. SMS and OTT messaging services (Messenger, WhatsApp…) can really help customers to feel more connected to brands.

December Ideas:

  • Send a discount coupon to customers with a personalised message and count-down timer to encourage sales of excess stock items.
  • Send a SMS text message which includes the store opening times and customer support availability.
  • Run a competition to drive traffic to your site and gain valuable insight into your customers.
  • Run a fun quiz with customers to see what types of products they’d like you to sell during 2020.
  • Thank valuable customers by providing them with a discount coupon.

It doesn’t stop on Christmas day; as the festive season continues, so should the engagement with your customers.

LINK Mobility have vast experience of helping major retailers deliver highly effective SMS campaigns. From traditional SMS, which is simple and extremely effective, to Rich SMS and Coupons. LINK Mobility helps you go beyond the traditional text message and provide the ability to deliver engaging, trackable media rich content. With LINK Mobility’s SMS marketing, you know your message will be read while the competition’s messages sit unread in an email inbox or junk mail. Contact us now so we can help ensure your Christmas campaign is a success.

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